CONSUMER CULTURE STUDIES, A GLANCE AT THE LITERATURE’S CONTRIBUTIONS TO THE CONCEPT

Abstract

Publishing a book on consumer culture studies originates from the need to review research conducted on this subject. Among the expectations of Politécnico Grancolombiano Institución Universitaria, and as a result of reviews on the subject, this opportunity was identified within scientific literature. This book intends to be useful for readers by identifying international research trends in this field. It also aims to support the decision-making of marketing managers, with respect to consumers, and to have important input that fosters future research.To do so, the institution introduces the structure of this editorial project, which first identified relevant authors and made an initial call to authors based on an approach to the state of the art by implementing a systematic literature review (SLR) (Kitchenham, 2004). The call made in August 2017 proposed that a select group of authors participate in the project with a chapter of its structure, given that they have indicated their interest in the subject. This proposal received great reception among those invited, including eight articles submitted, from which, after a rigorous selection process, contributions of five chapters were included at the date of publication with participation from international researchers who believed in our project.