Skip to main content
Book Chapter

Integrating Communications at Tourism Destinations: Meeting the Needs of Tourists

  • Ortega E
  • Rodríguez B
  • Such-Devesa M
Palgrave Macmillan UK, (2015), 49-76
DOI: 10.1057/9781137388551_3
N/ACitations
Citations of this article
2Readers
Mendeley users who have this article in their library.
Get full text

Abstract

This chapter deals with the importance of information for tourists when they are in a large city such as Madrid. Information enriches tourist knowledge, favouring tourist spending in the city, their experiences, and satisfaction. A good communications strategy...

Cite

CITATION STYLE

APA

Ortega, E., Rodríguez, B., & Such-Devesa, M. J. (2015). Integrating Communications at Tourism Destinations: Meeting the Needs of Tourists. In Integrated Communications in the Postmodern Era (pp. 49–76). Palgrave Macmillan UK. https://doi.org/10.1057/9781137388551_3

Register to see more suggestions

Mendeley helps you to discover research relevant for your work.

Already have an account?

Save time finding and organizing research with Mendeley

Sign up for free