Basket Analysis in Practice: Mathematical Models and Applications in Offline Retail

  • Moldenhauer C
  • Zwirnmann H
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Moldenhauer, C., & Zwirnmann, H. (2019). Basket Analysis in Practice: Mathematical Models and Applications in Offline Retail. In Performance Management in Retail and the Consumer Goods Industry (pp. 369–384). Springer International Publishing. https://doi.org/10.1007/978-3-030-12730-5_24

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