Automating the digital media supply chain—Interview with Bill Sheeran of ClearStory Systems, Inc.

Abstract

ClearStory, having over the last year or so planned and executed the embedding of a business process management engine into their product, has researched developments in the field of workflow automation for marketers and marketing agencies. The growth rates of hosted solutions seem to indicate that in the next 24-36 months, SaaS will take a majority share of the total DAM implementations. Bill Sheeran of ClearStory spoke with us recently on the thinking behind the new direction the DAM industry is taking with respect to collaborative platforms and DAM. [PUBLICATION ABSTRACT]