Of Dreams and Desire: Diplomacy and Musical Nation Branding Since the Early Modern Period

Abstract

This chapter is designed to conclusively reflect on the present volume. I would like, first, to make a number of observations on the directions of the research in the field under investigation. Then, I will identify what I see as a common challenge in nearly all of the chapters included in this volume. Finally, I would like to suggest different ways how to meet that challenge by pointing to a singular phenomenon spanning across space and time. I will argue that since the early modern period, nation states have framed the struggle for prestige and influence in an increasingly consumerist way based on mechanisms drawn from advertising. In this context, music has played a central role. The concept of ``musical Nation branding,'' I suggest, may be useful to grasp this development.