A model for sustainable development in the cyber economy: The creation and implementation of green innovations

Abstract

Purpose: The purpose of this chapter is to develop a model for the sustainable development of the cyber economy based on the creation and implementation of “green” innovations. Design/methodology/approach: In order to study the issue of sustainable development of the cyber economy based on “green” innovations the author uses the method of regression analysis. The author determined the influence of the values of the indices of digital competitiveness, calculated by the IMD, on the values of indices for the green economy, calculated by Dual Citizen LLC in early 2019 (based on data from late 2018). The countries selected for the research are those with the highest values in the green economy index (Top 33). To logically explain the determined regression dependence the author performs a SWOT analysis of sustainable development for the cyber economy based on the creation and implementation of “green” innovations. Findings: It is determined that the formation of the cyber economy may stimulate the achievement of global goals in the sphere of sustainable development. Potential environmental risks, which appear or increase with the cyber economy, could be prevented or reduced through the adoption of the offered model for sustainable development of the cyber economy. The model is based on the circular mechanism of industrial production, tax stimulation of R&D, and responsible consumption. Originality/value: Practical implementation of the developed model will support the high ecological effectiveness of the cyber economy through a reduction in the consumption of natural and energy resources.