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Book Chapter

Ernest Dichter’s Studies on Automobile Marketing

  • Karmasin H
Palgrave Macmillan UK, (2010), 109-125
DOI: 10.1057/9780230293946_6
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Karmasin, H. (2010). Ernest Dichter’s Studies on Automobile Marketing. In Ernest Dichter and Motivation Research (pp. 109–125). Palgrave Macmillan UK. https://doi.org/10.1057/9780230293946_6

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