Impacts of COVID‐19 Sanitary Cues on Hedonic Appreciation of Foods

Abstract

The COVID‐19 pandemic led to several lifestyle changes, including eating behavior. Herein, we aimed to evaluate how pandemic‐related sanitary cues presented in food videos impact food appraisal and desire to eat, and their priming after‐effects on subsequent food pictures presented without such cues. In two online sessions, separated by 4 to 7 days, participants watched either a Non‐Pandemic or a Pandemic video of a woman eating, the latter containing sanitary elements adopted during the pandemic. The order of the videos was counterbalanced across participants over the two experimental sessions. Videos were followed by images of food from different categories. After observing both videos and each picture, participants were instructed to evaluate the visual aspect, expected smell and flavor, and rate their desire to eat. Our study demonstrated (1) higher hedonic responses to the Non‐Pandemic compared to the Pandemic video, (2) a priming effect showing higher appreciation for sweet foods after the Non‐Pandemic compared to the Pandemic video, (3) that food exposure gradually increases one’s desire to eat, but such effects are impacted by pandemic sanitary cues, and (4) greater hedonic responses are given for sweet and highcalorie foods compared to salty and low‐calorie ones, irrespective of pandemic priming. Finally, depression and anxiety symptoms were associated with lower smell evaluations only in the Pandemic condition.