Utility theory based approach for converged telecommunications applications

Abstract

Convergence of heterogeneous products and services is now a leading phenomenon of telecommunications industry. These new and innovative converged applications are able to meet the diversified but pooled demands of the subscribers, so their demand is rapidly increasing. In this paper researchers have done both qualitative and quantitative analysis to find out subscriber satisfaction levels for these services. This analysis is based on utility theory, probability theory and Bayes theorem. The aim of this analysis is to find out subscribers' satisfaction levels and their willingness to pay for converged applications for decision making by manufacturers and service providers. The research found that cost effective converged application with maximum satisfaction is preferred by consumers and will play leading role in expansion of this market in future. © 2013 Springer Science+Business Media New York.