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Book Chapter

eBranding im B2B-Bereich

  • Koch M
  • Beck S
Springer Fachmedien Wiesbaden, (2017), 237-250
DOI: 10.1007/978-3-658-15816-3_12
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Koch, M., & Beck, S. (2017). eBranding im B2B-Bereich. In Brand Evolution (pp. 237–250). Springer Fachmedien Wiesbaden. https://doi.org/10.1007/978-3-658-15816-3_12

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