Towards social responsibility 2.0 for Moroccan public establishments and enterprises: Artificial intelligence and new technologies at the service of sustainable development

Abstract

This work explores the transition to intelligent corporate social responsibility (CSR) 2.0, an advanced approach to CSR that integrates artificial intelligence and new technologies to promote sustainability and efficiency. In Morocco, this evolution is of great importance, as it is part of the ambitious national vision of sustainable development, with objectives to reduce environmental impact and promote transparency. Moroccan public establishments and enterprises (PEE), as key players in crucial sectors such as energy, water and infrastructure, have already begun to develop CSR strategies. However, it has become clear that the shift towards intelligent Social Responsibility of the Organizations (RSO or OSR) based on artificial intelligence and new technologies is essential to meet current and future challenges. This subject is of paramount importance in the Moroccan context, as it offers a concrete means of achieving the country’s sustainability goals while strengthening regional leadership. In addition, it opens the door to future research and studies in this field, encouraging other researchers to explore this promising avenue which has positive potential for humanity as a whole, creating responsible and sustainable development models for the future.