Internet shopping sites must be of high quality to attract consumers and influence their shopping decisions. We have developed a scale to measure the perceived quality of an Internet shopping site (PQISS). This scale can be used to evaluate Internet shopping sites and to examine the relationships between the site quality and relevant variables.
CITATION STYLE
Yoo, B., & Donthu, N. (2015). Developing a Scale to Measure the Perceived Quality of an Internet Shopping Site (PQISS). In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (p. 471). Springer Nature. https://doi.org/10.1007/978-3-319-11885-7_129
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