Wie sieht das Marketing im Influencer-Zeitalter aus?

Abstract

In the article, the author discusses how word-of-mouth (WOM) marketing can bolster an organization's brand in the health care services sector in the U.S. as of March 2014. She claims that WOM is amplified by social media and the Internet. She recommends several approaches in WOM like convincing key audiences to become brand ambassadors, providing research, information and tools, and preserving and protecting one's brand.