Peculiarities of using neuromarketing as a system of knowledge in the modern economy

Abstract

The article is devoted to one of the actual manifestations of the modern world – establishment and development of neuromarketing and neuromarketing research. The role of neuromarketing in the system of sciences at the connection of marketing, neurobiology, medicine, neurophysiology, behavioral psychology, and other scientific spheres is emphasized. Multiple examples of practical implementation of neuromarketing in activities of various companies are given. Special emphasis is made on presenting neuromarketing as a scientific system of knowledge.