Green Sport Business: Greenbacks and Green Thumbs

  • Smith A
  • Westerbeek H
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Abstract

Conducting 'green'sport business is an outcome of corporate citizenship. It is one of the strongest demands society is placing upon sport organisations from the perspective of adding value to society, rather than using its resources for economic gain only. The …

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Smith, A., & Westerbeek, H. (2004). Green Sport Business: Greenbacks and Green Thumbs. In The Sport Business Future (pp. 130–152). Palgrave Macmillan UK. https://doi.org/10.1057/9780230513693_8

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