Baby boomers and gaze enabled gaming

Abstract

Despite common belief, Baby Boomers form a sizable population of gamers. Paying attention to how this generation experiences a game can help companies that target this group of users increase their market share. To address this need, this study examines Baby Boomers’ reaction to a new way of manipulating objects in a game, namely with their eyes. In particular, the study focuses on testing the impact of two different gaze activation strategies on Baby Boomers’ interaction experience of a game. We tested two gaze enabled games that provided different levels of flexibility in their respective gaze activation strategies. Our results showed that Baby Boomers had a significantly better interaction experience with the game that had a more flexible gaze activation strategy.