Perspectives of organizers and exhibitors on the performance assessment of exhibitors at an International Travel Fair

4Citations
Citations of this article
25Readers
Mendeley users who have this article in their library.
Get full text

Abstract

Travel fairs contributed to the booming tourism industry around the world, but the extant research rarely assessed the performance of them, not to mention individual exhibitor's performance. This study uses the resource-based theory and the metafrontier-to-data envelopment analysis at annual International Travel Fairs. This study administered a questionnaire survey to collect two-year data on the resources consumed and the outputs generated from observed exhibitors. The results from a quadrant-based (Quantitative-return on objectives (QROO) vs. efficiency) matrix and a slack-value analysis indicated that more can be gained from less for tourism and hospitality exhibitors. Booth area, rental fee, set up cost and number of on-site staff should be less to benefit performance from this study. The results serve as a decision-making reference for the organizer to screen out inefficient exhibitors when booths are in short supply as well as offering the exhibitors’ improvement direction. Implications and future research are discussed.

Cite

CITATION STYLE

APA

Fang, C. Y., & Ding, Y. C. (2020). Perspectives of organizers and exhibitors on the performance assessment of exhibitors at an International Travel Fair. International Journal of Hospitality Management, 87. https://doi.org/10.1016/j.ijhm.2020.102469

Register to see more suggestions

Mendeley helps you to discover research relevant for your work.

Already have an account?

Save time finding and organizing research with Mendeley

Sign up for free