S-O-R Theory and the issues of environment: The role of online social media in affecting public opinion

Abstract

This research focuses on the role of online social media in leading public opinion to care more about climate change. This paper aims to analyze the extent to which online social media is involved in reporting developments in climate change or other environmental issues. This research is useful for regional head candidates or legislative in carrying out political campaigns. This research is also useful for stakeholders in making policies related to issues environments after getting a lot of data and documents from online social media. The theory used in this study is stimulus-response organism (S-O-R) theory. This theory explains that the communication process can take place from the source or communicator through the media to the audience.