A fuzzy multi-criteria group decision making approach for hotel location evaluation and selection

Abstract

This paper presents a fuzzy multi-criteria group decision making approach for effectively solving the hotel location evaluation and selection problem. Pairwise comparison is used to help individual decision makers make their subjective assessments in evaluating the performance of alternative hotel locations and the relative importance of the selection criteria in a cognitively less demanding manner. A consensus building process is proposed for ensuring the achievement of consensus at an acceptable level in the evaluation process. An algorithm is developed for determining the overall performance of each alternative location across all the criteria on which the selection decision is made. An example is presented for demonstrating the applicability of the approach for solving the location selection problem in real world situations. © 2012 Springer Science+Business Media B.V.