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Impact of Social Media Advertising Features on Customer Purchase Intention: A Study of Students of BUITEMS

  • Malik S
Journal of Development and Social Sciences (2023) 4(II)
DOI: 10.47205/jdss.2023(4-ii)22
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Abstract

… relevance) were major predictors of purchase intention. Questionnaires were handed out to … to impact the customer's purchase intention. Both performance expectations and hedonic …

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APA

Malik, S. (2023). Impact of Social Media Advertising Features on Customer Purchase Intention: A Study of Students of BUITEMS. Journal of Development and Social Sciences, 4(II). https://doi.org/10.47205/jdss.2023(4-ii)22

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