Evaluating Website Repeat Usage Using Webqual 4.0: a Guide for E-Commerce Business

Abstract

The research aims to examine the repeated use of e-commerce websites by analyzing the quality of the website using webqual 4.0, which consists of quality of use, information, and service interactions. The research method used is a quantitative method using a questionnaire of 200 respondents in Bandung and asked to fill out an online questionnaire. The data obtained were analyzed using regression analysis. Results The findings from the study are that this implies the effect of high quality web sites on potential repeat usage. Therefore, this research urges business owners to interact with visitors using website tools, in addition to improving the usability and quality of website information. Increasing the interaction of website visitors will make the shopping experience more interesting. Engagement means that visitors' interests are supported by relevant and useful content or interactions. The more engaged your visitors are, the better the potential for conversions from website visitors to customers.