Positive Deviance Approach: Local Community-Based Solution (A Case Study of Peranakan Etawa Goat Farm)

Abstract

The study aimed to analyze the potentials of Positive Deviance (PD) approach in addressing the problems of Peranakan Etawa (PE) goat farm. By using a qualitative approach, this research was conducted in the Kaligesing Sub-district, Purworejo Regency, Central Java. Data were obtained through in-depth interviews and observation. Participants were determined purposively, which include elements of smallholder farmers and the other stakeholders such as extension worker and the staffs of Agency of Agriculture Livestock Marine and Fisheries of Purworejo Regency. The results showed that the PD approach has a possibility to be applied in driving behavioral change that leads to the livestock management as agribusiness practices. It is powered by a situation where the livestock problem was not solely in the form of technical barriers. The existence of PD and the support of local leaders such as village heads as well as the commitment of small farmers themselves are necessary in order to successfully imply the agribusiness practices.