Sustainable Consumption Behaviour in Poland Through a PLS-SEM Model

Abstract

This research seeks to identify the social factors that act as determinants of sustainable behaviour in the Polish community. It was based on a theoretical model that was tested through a questionnaire with 26 indicators adapted to this context. The research arrived at the conclusion that only four latent constructs explain 62.4% of the variance of the endogenous latent variable: environmental influences; education and information; market conditions; and government actions. These results help us better understand the motivational forces that drive consumer choice so that more effective direct and indirect action can be taken in favour of sustainable consumption. Consequently, governmental institutions and companies that operate in this sector, as well as pro-environmental and pro-social groups, will be able to work on the design of strategies, which are correctly aimed at obtaining a more desirable and positive response concerning the environment, the economy and society in general.