These baseline numbers and marketing insights for commercial development reveal how to estimate Internet use in all its ambiguity using the CommerceNet/Nielsen Internet Demographic Survey as a case study.
CITATION STYLE
Hoffman, D. L., Kalsbeek, W. D., & Novak, T. P. (1996). Internet and Web Use in the U.S. Communications of the ACM, 39(12), 36–46. https://doi.org/10.1145/240483.240490
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