Erotic commercial webcamming: new face of national sex markets

Abstract

This paper focuses on the erotic commercial webcamming (WEC) universe recently developed in Brazil (more specifically from 2002), investigating its organization and structuring (constructing a profile of this activity in a national context). Maintaining a constant dialogue with the empiricism and the literature on the issue, this text points to the urgency of enterprises that seek to singularize this activity, which is constantly subsumed to more popular branches of the sex markets, such as pornography and striptease. The methodological strategy adopted was ethnography in the online environment, especially in the spaces of specializing websites in WEC and social networks (especially Twitter and Instagram). In addition, we conducted semi-structured interviews with 15 camgirls (women who work in this field), focusing on their life trajectories and their careers in webcamming.