Small Business Owners Handle Website Design Effectively Using Gamification

Abstract

Regardless of how big or small the business, technological advancements, such as building an efficient website, should be of great concern for business owners due to the technological dominance in the current society. Web design describes the process of creating a website, and embodies many different aspects such as webpage layout, content production, and graphic design. However, there are many obstacles that small business owners face when developing their websites, such as not having enough time, lacking technical skills, or difficulties with the content itself. This study tries to apply gamification design in the website education area to support and help small business owners in business web development. Additionally, Gamification describes the process of using game elements in non-game settings to engage the audience. Thus, a website development guideline is proposed in a game style model. The benefit of using the Gamification Theory in business is that it will help keep the audience engaged, and will make the process of development feasible, engaging, and less time consuming. This study will support business owners both short term as well as long term.