Abstract
In this paper, authors focus on the open innovation and crowdsourcing experience of an Italian firm the Mulino Bianco. Crowdsourcing is currently one of the most discussed keywords within the open innovation community. Crowdsourcing opens the company's innovation funnel - the scope for screening ideas. Therefore, the firms gain more ideas for innovations. The major question for both research and business is how to find and lever the enormous potential of the collective intelligence to broaden the scope of open the R&D process. © Springer-Verlag 2011.
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CITATION STYLE
Castriotta, M., & Di Guardo, M. C. (2011). Open innovation and crowdsourcing: The case of Mulino Bianco. In Information Technology and Innovation Trends in Organizations - ItAIS: The Italian Association for Information Systems (pp. 407–414). Physica-Verlag. https://doi.org/10.1007/978-3-7908-2632-6_46
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