Mining web transaction patterns in an electronic commerce environment

Abstract

In this paper, we explore a new data mining capability which involves mining Web transaction patterns for an electronic commerce (EC) environment. We propose an innovative mining model that takes both the traveling patterns and purchasing patterns of customers into consideration. First, we develop algorithm WR to extract meaningful Web transaction records from Web transactions so as to filter out the effect of irrelevant traversal sequences. Second, we devise algorithm WTM for determining the large transaction patterns from the Web transaction records obtained.