Sports management companies in tennis clubs: a growing trend

Abstract

The aim of this article is to present some aspects related to the relationship between sports management companies and tennis clubs in the specific case of Spain. Specifically, a typology of tennis clubs is presented and based on this typology, four problematic scenarios arising from the author's experience as a manager of a private company that provides services to tennis clubs are discussed. Two of these scenarios concern aspects of relations between the managers of the company providing the services and different persons representing the club (the members of the Board of Directors, the general manager, the owner, etc.) and the relations between the managers and the members and/or users. The other two scenarios are related to the economic and sporting management of the organisation that must be carried out by the company. These situations are presented as examples of cases in which situations may arise that will require the efficient collaboration of all parties involved to solve the challenges involved in managing tennis clubs in an uncertain, changing and highly competitive context such as the current and future ones.