Peran dimensi orientasi kewirausahaan dan kapabilitas pemasaran pada kinerja usaha skala kecil dan menengah

Abstract

The aim of this study is to look into (1) the impact of innovation on SMEs' performance; (2) the consequence of risk-taking on SMEs' performance; (3) the effect of proactiveness on SMEs' performance; (4) the influence of competitive aggressiveness on SMEs' performance; (5) the effect of autonomy on SMEs' performance; and (6) the impact of marketing capabilities on SMEs' performance. This is a survey-based quantitative study. The managers or owners of SMEs in Padang City as a population of this study. The research sample employs a non-probability sampling method, in which the sample is chosen based on a set of criteria. Sample size up to 150 samples were taken. PLS-SEM analysis was used to analyze the empirical data in the study. According to findings, risk-taking, autonomy, and marketing capabilities all had a positive and significant impact on the performance of SMEs. However, innovativeness, proactiveness, and competitive aggressiveness have no influence on performance of SMEs. The implication will be discussed later.Keywords: Innovativeness, proactiveness, risk-taking, marketing capabilities, performanceKeywords: Dimensions of entrepreneurship orientation; marketing capability; SME performance