UNCERTAIN COMPREHENSIVE EVALUATION OF THE SPREADING INTENSITY OF INTERNET RUMORS IN THE NEW MEDIA ERA

Abstract

Rumor is a kind of abnormal information, which spreads faster than normal information, and has high transmission intensity. The existing rumor spreading formulas give an explanation of rumor spreading intensity. However, there has been a lack of corresponding research on how to measure. This paper presents a method. Firstly, the rumor spreading formula is combed and commented, and the important in uencing factors in the process of rumor spreading are extracted. Secondly, the in uencing factors of rumor information dissemination are analyzed, and an uncertain evaluation index list of network rumor intensity is constructed, and the dissemination intensity of rumor information is measured based on uncertain comprehensive evaluation. Finally, the effectiveness of the application of the evaluation model is verified by a numerical example, and operational policy suggestions are given according to the analysis of the results