Research on the development of rural e-commerce based on smart tourism

Abstract

With the popularity of the Internet, E-commerce has been applied to various industries in people's lives, which has been extended to rural tourism. Through Ecommerce, rural tourism can develop a new model, which can enhance the effect of smart Tourism (hereinafter referred to as ST). Through ST, we can integrate tourism and E-commerce, which will help the countryside to better publicize. However, there are still many problems in the E-commerce of rural tourism, such as the single way of publicity, lack of branding, insufficient support, etc., which will seriously affect the economic development of rural tourism. Therefore, we must promote the application of ST in rural areas. Through the construction of rural characteristic tourism culture brand, we can attract many tourists, which will promote the multi-functional improvement of ST system, such as online display, reservation, payment, electronic authentication, etc. Firstly, this paper analyzes the importance of ST in the development of rural E-commerce (hereinafter referred to as REC). Then, this paper constructs a ST model. In view of the current problems, this paper puts forward some suggestions.