This chapter explores the transition of netnography, a consumer marketing research method, to the field of health social science research. In contemporary society, the Internet has become an essential communication and information medium. Researchers are increasingly...
CITATION STYLE
Jong, S. T. (2018). Netnography: Researching Online Populations. In Handbook of Research Methods in Health Social Sciences (pp. 1–17). Springer Singapore. https://doi.org/10.1007/978-981-10-2779-6_17-2
Mendeley helps you to discover research relevant for your work.