Implementing a corporate weblog for SAP

Abstract

After web 2.0 technologies experienced a phenomenal expansion and high acceptance among private users, considerations are now intensified to assess whether they can be equally applicable, beneficially employed and meaningfully implemented in an entrepreneurial context. The fast-paced rise of social software like weblogs or wikis and the resulting new form of communication via the Internet is however observed ambiguously in the corporate environment. This is why the particular choice of the platform or technology to be implemented in this field is strongly dependent on its future business case and field of deployment and should therefore be carefully considered beforehand, as this paper strongly suggests. © 2010 Springer-Verlag Berlin Heidelberg.