Susan Gunelius uncovers how a brand about sex survived and thrived despite attacks from every direction, in an increasingly competitive market and jaded consumers. It’s the story of brand building, brand value, brand longevity and the ultimate brand champion.
CITATION STYLE
Gunelius, S. (2016). Building brand value the playboy way. Building Brand Value the Playboy Way (pp. 1–188). Palgrave Macmillan. https://doi.org/10.1057/9780230239586
Mendeley helps you to discover research relevant for your work.