Women’s clothing choices are being inhibited by poor fit

Abstract

Clothing is expected to conform to our body shape, to fit closely, and deform in synchronization with our body movement [1]. Although ergonomics with regard to fashion is still little discussed, it is understood that this scientific discipline is of fundamental importance in the design and development stage of a project, since it makes it possible to ensure clothing meet the different demands of users [2]. This study will test the hypothesis that introducing bra cup sizes as an additional independent measurement into the standard sizing model will markedly improve the fit of the clothing, and lead to an increase in comfort and consumer satisfaction. The focus will be on fitted clothing, made from non-stretch fabric, where the pattern cutting of the garment needs to conform to body anthropometric data and the ergonomics of movement.