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Study on Chinese Repurchase Intention of Group-buying Social Commerce:The Moderating Role of Shopping Habit

  • Cheng S
  • Lee K
  • Lee S
Journal of the Korea Convergence Society (2017) 8(2) 169-181
DOI: 10.15207/jkcs.2017.8.2.169
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Abstract

… We used the AMOS 22.0 analysis. The results show that value, trust and satisfaction are the strong predictors of repurchase intention. And Information quality, System quality and Service quality are the significant antecedents of value, trust and satisfaction …

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APA

Cheng, S., Lee, K.-R., & Lee, S.-J. (2017). Study on Chinese Repurchase Intention of Group-buying Social Commerce:The Moderating Role of Shopping Habit. Journal of the Korea Convergence Society, 8(2), 169–181. https://doi.org/10.15207/jkcs.2017.8.2.169

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