THE POWER OF ELECTRONIC WORD OF MOUTH

Abstract

In the early 1970s,word of mouth is first utilised when consumers' daily conversations reflect their interest in a company's product or service.As a general rule,it is free advertising that is sparked by client experiences that go above and beyond their expectations.With the rapid adoption of technologies, electronic word of mouth (eWOM) has allowed humans to engage with the worldwide market by providing comments and statements via the Internet of Things (IOT). Moreover, the pandemic of Covid-19 has led to the increase in usage of eWOM. This research deals with some theories and antecedents that influences eWOM. Furthermore, the impacts of covid-19 on eWOM in the hospitality and tourism industry,importance and the impacts of eWOM are also discussed.This research analyses the drivers,importance and impacts of eWOM.