Introductory Chapter: How to Use Design of Experiments Methodology to Get Most from Chemical Processes

Abstract

Economic pressure and the need to target more competitive levels drive organizations to invest in efficient methodologies to get solutions able to provide clear advantages in a very demanding market. In this scenario, statistical approaches emerge as valuable tools to be used in the chemical process industry. Indeed, the chemical industry uses a wide set of statistical methodologies, ranging from descriptive approaches to complex optimization topics such as Design of Experiments (DoE), always targeting safer, more repeatable and profitable solutions. by international tourists to Penang was its ‘culture and history’. Additionally, there were partly direct and significant relationships between socio-demographic, trip characteristics and travel motivation (push factors and pull factors). Overall, this study identified the long-haul travel motivations by international tourists to Penang based on socio-demographic, trip characteristics and travel motivation and has indirectly helped in understanding the long-haul travel market particularly for Penang and Southeast Asia. This research also suggested for an effective marketing and promotion strategy in pro- viding useful information that is the key to attract international tourists to travel long distances. Keywords: