We sometimes observe that while an entire industry may be in recession, some companies continue to perform well. Shimano, a bicycle parts manufacturer, is such a company. © Springer-Verlag Berlin Heidelberg 2006 Printed in Germany.
CITATION STYLE
Takeishi, A., & Aoshima, Y. (2006). Case study shimano: Market creation through component integration. In Management of Technology and Innovation in Japan (pp. 29–48). Springer. https://doi.org/10.1007/3-540-31248-X_2
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