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Lifetime Value

  • Roe R
  • Dalton P
Springer Singapore, (2019), 141-151
DOI: 10.1007/978-981-13-6145-6_8
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Abstract

… proposes that Sargeant's Donor Lifetime Value (DLV) formula, a key performance indicator (KPI) measure taken … like to think that Fundraising Teams benchmark their key performance indicators (KPIs) around systems … negotiation is binary, that is, 'our idea' team KPI versus 'your …

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APA

Roe, R., & Dalton, P. (2019). Lifetime Value. In Giving Hope: The Journey of the For-Purpose Organisation and Its Quest for Success (pp. 141–151). Springer Singapore. https://doi.org/10.1007/978-981-13-6145-6_8

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