Analisis Rantai Distribusi Ikan Hasil Tangkapan Nelayan di Tempat Pelelangan Ikan Branta Kabupaten Pamekasan

Abstract

Distribution is an inseparable part of the supply chain of a product. The role of distribution is very decisive for the arrival of a product into the hands of consumers. The purpose of this study was to determine the distribution chain of fish caught by fishermen at TPI Branta Pamekasan, to know the analysis of marketing margins of fish caught by fishermen at TPI Branta and to determine the impact of distribution of fish caught at TPI Branta on the economy of business actors. This research uses descriptive analysis. Descriptive analysis technique in this case is used to describe the distribution pattern of fish catches at TPI Branta Port, Pamekasan Regency. The fish samples analyzed in this study were swanggi fish, kurisi fish, and yellow sea bass. The distribution chain in the Branta fish auction, Tlanakan District, Pamekasan Regency has 5 types of marketing. Type 1 chain distribution, where fishermen sell fish to shops, then sell fish to individual consumers. Type 2 is fishermen selling fish to collectors and collectors selling fish to final consumers. Type 3, where fishermen sell fish directly to retailers and continue to individual consumers. Type 4 is fishermen selling fish directly to individual consumers and type 5 is fishermen selling fish to processors. The marketing margin in each distribution chain of swanggi fish, kurisi fish and yellow selar fish is known to have a margin of Rp. 5,000-10,000 for collectors and Rp. 5,000-3,000 for retailers and Rp. 3,000 for processors. The daily income for fishermen is the highest around Rp. 3,660,450, the lowest is around Rp. 50,000 and the average income is Rp. 150,000. daily income for collectors is the highest, reaching Rp. 120,000,000,