Abstract
In recent years, global growth slowed, the markets have matured and become more competitive. The impact of computing in organizations made information technology a strategic element to the acquisition and maintenance of competitive advantage. Based on the literature review in the related areas of Business Intelligence (BI) and Process Mining (PM), is presented a framework for improving the decision-making processes in organizations.
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CITATION STYLE
Guarda, T., Santos, M. F., & Pinto, F. M. (2015). Pervasive Marketing Intelligence. In Proceedings of the International Conference on Computer Information Systems and Industrial Applications (Vol. 18). Atlantis Press. https://doi.org/10.2991/cisia-15.2015.144
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