Introduction

Abstract

This chapter offers an overview of this book, its structure, aim and main contributions. Overall the book provides: an overview of the industry, its performance and major changes with particular attention to the role of Millennials;an overview on the opportunities offered by digitalization and technology to luxury fashion firms by describing the omnichannel and “see now buy now” strategies and how 3D printing and smart textiles are entering the fashion industry;the analysis of the Kering Group and Gucci to exemplify, analyze and discuss how the above-cited strategies and technologies are used in the most successfully performing business models today.