Price competition in the retail industry, notably in Germany, has reached enormous dimensions. Large retail companies counteract decreasing market shares and aggressive pricing of discounters with spectacular sales promotions [20]. According to Horx (1995) [27], this process is embedded in a “recession culture” which originated in the 1990s.
CITATION STYLE
Fritz, W., & Gülow, W. (2013). Luxury marketing in the age of cheap an exploratory survey on consumer behavior in online shopping clubs. In Luxury Marketing: A Challenge for Theory and Practice (pp. 188–205). Gabler Verlag. https://doi.org/10.1007/978-3-8349-4399-6_11
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