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Epilogue: The Extent of Agility

  • Rajagopal
Springer International Publishing, (2022), 227-245
DOI: 10.1007/978-3-031-04212-6_8
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Abstract

… for improving the marketing performance in both customer-centric and … customer satisfaction is largely value driven, and it has been observed that the values generate customer loyalty …

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APA

Rajagopal. (2022). Epilogue: The Extent of Agility. In Agile Marketing Strategies (pp. 227–245). Springer International Publishing. https://doi.org/10.1007/978-3-031-04212-6_8

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