Turismo de Eventos: promoções e parcerias no Brasil

Abstract

This paper presents an analysis of the evolution of Events Tourism in Brazil. It shows the importance of events tourism as a new segment, which has been responsible for the valuation and implementation of tourist areas and as a way of correcting the seasonality of flows. It places Brazil amongst the ranks of world events. It shows the role of a Convention Visitors' Bureau and International Meeting Association in the promotion of tourist events, the rise of the events market in Brazil, in 1950, with the National Textile Industry Fair (Fenit), and how events became more frequent in the Brazilian capitaIs. It also presents incentives for events held by the Convention Bureau and Brazilian Tourism Agencies, Congress and Events Operators.