Information and management.

Abstract

This paper examines through the lens of expectancy-valence theory the impact of trust, privacy, and security on the decision to use the internet for online shopping and social media. It also investigates the moderating impact of Hofstede's cultural dimensions on the hypothesised relationships. The comparative analysis of 302 surveys from users in the USA and Qatar revealed that trust in internet technology and trust in vendors are the strongest two factors in making decisions to use the internet for online shopping and social media. The results indicated that the cultural dimensions moderated the hypothesised relationships. Surprisingly, Qataris respondents, compared to US respondents, were more influenced by privacy concerns when making decisions to use the internet for online shopping or social media. Implications for researchers and practitioners are reported. Reference to this paper should be made as follows: Alshare, K.A., Moqbel, M. and Al-Garni, M.A. (2019) 'The impact of trust, security, and privacy on individual's use of the internet for online shopping and social media: a multi-cultural study', Int. Biographical notes: Khaled A. Alshare is a Professor of Information Systems at the Qatar University. He received his PhD from the University of Texas at Arlington. He served as the Associate Dean for Research and Graduate Studies. His teaching interests include business analytics, project management, systems analysis and design, strategic MIS, and database systems. His research interests include technology acceptance, behavioural information security, cross-cultural studies in MIS, distance education, and data envelopment analysis. His work appeared in various academic journals. He has served in numerous professional organisations such as the Decision Sciences Institute-DSI (session chair, reviewer), SWDSI (Program Chair, council member, track chair, session chair, discussant, and reviewer), AMCIS (mini-track chair, session chair, and reviewer), The Consortium for Computing Sciences in Colleges (board member, papers chair, and treasurer), and past-president of the Association for Information Systems (AIS) Qatar chapter.