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Markenführung durch Social Design – Warum im digitalen Zeitalter Beziehungen zum Kapital von Marken werden und warum Brand Communities die ersten Marken-Medien sind

  • Baumann S
Springer Fachmedien Wiesbaden, (2014), 297-309
DOI: 10.1007/978-3-658-03298-2_17
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Abstract

… A brand community is a specialized, non-geographically bound community, based on a structured set of social relationships among admirers of a brand. It is specialized because at its …

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APA

Baumann, S. (2014). Markenführung durch Social Design – Warum im digitalen Zeitalter Beziehungen zum Kapital von Marken werden und warum Brand Communities die ersten Marken-Medien sind. In Marke und digitale Medien (pp. 297–309). Springer Fachmedien Wiesbaden. https://doi.org/10.1007/978-3-658-03298-2_17

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