The impacts of personal traits on knowledge discovery behaviors via mobile SNS

Abstract

This study aims to investigate the psychological factors that motivate the mobile SNS users for the purpose of knowledge discovery. Based on the literature reviews, the authors selected sense of self-worth, knowledge self-efficacy, altruism, and self-verification as the motivating factors and attitude toward knowledge discovery and knowledge discovery behaviors as the dependent variables. The results show that only sense of self-worth was not significantly related to attitude toward knowledge discovery. The rest of the motivating factors are in conformance with what we predicted.